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D&M 创意设计 | 美的萌潮体验店,爱! 大声喊出来

时间:2022-09-02     作者:店与面创意【原创】   阅读

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——在空间感知爱的仪式感——

Perceive the ritual sense of love in space

让“生活”不只是“生活”
萌潮体验店设计
D&M融入几何视觉
贯穿空间与生活趣味碰撞
一种释放港湾幸福温度的感知触动
Let "life" not just "life"
Mengchao Experience Store Design
D&M integrates geometric visionConnected space collides with life interest
A perceptual touch that releasesthe happiness temperature of the harbor



01
萌趣五感
Five senses of cute interest

一组喇叭视感载入,通过五感元素的设计理念。让顾客沉浸趣味而温馨的互动体验,天花镜面效果。让置身于空间内的顾客,宛若进入爱与童趣的交织时空,传统到创意的切换,在游戏中感受与表达爱。萌趣感知,酷到炸裂
A set of speaker visual sense loading,Design concept through five sense elements.Let customers immerse in a fun and warm interactive experience.Ceiling mirror effect,Let customers in the space.Like entering the interweaving time and space of love and childishness,Switching from tradition to creativity,Feel and express love in the game,Cute and interesting perception,so cool to burst.

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萌听
Cute listen

传音筒以高低错落设计诠释简而有趣的创意格调,将耳朵轻轻贴近,说句话,瞬间感受到超萌变声效果。通过亲子间温情与趣味对话释放内心难以启齿的言语。

The sound transmission tube is designed with high and low staggered heights, interpreting the simple and interesting creative style, and gently close the ears. In other words, you can instantly feel the super cute voice changing effect, through the warm and interesting dialogue between parents and children. Release the unspeakable words.


萌视
Cute Vision

这是一场萌动视觉感官体验让顾客完全沉浸亲子间的温馨互动欢乐伴,随着身心治愈进入萌视区顾客站在身高测量图的那一刻,瞬间拉近亲子间距离并重拾爱的对视。呈递不一样的亲子时光,全然感受好玩有趣的视觉空间。

This is a sprout visual sensory experience,Let customers fully immerse themselves in the warm interaction between parents and children.Joy is accompanied by physical and mental healing,enter the cute viewing zone.the moment the customer stands on the height measurement chart.Instantly close the distance between parents and children and regain the love of each other,Presenting a different parent-child time.feel the fun and interesting visual space.


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萌触
Cute touch

色彩选择最显著的视觉感官,它可以混沌,也可以强烈厚重,通过黑与黄冷暖间色外观设计,激活顾客一种神秘沉静的视感触觉,凝视万花筒幻彩变幻的光感,宛若回到童年纯真且快乐的时光。

Color selection is the most obvious visual sense, it can be chaotic, it can also be strong and heavy,through the black and yellow cool and warm appearance design, the customers have a mysterious and calm visual sense of touch. Staring at the changing light of the kaleidoscope is like returning to the innocent and happy childhood.


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萌嗅
Cute smell

酸甜苦辣咸味道从气孔散发顾客通过轻轻一闻瞬间卷入味觉的交响时空触动一种生活品味而悠闲的惬意
The sour, sweet, bitter, spicy and salty taste radiates from the stomata, and customers can smell it gently. Instantly involved in the symphonic time and space of taste.touch a kind of leisurely comfort of life taste.



萌味
Cute taste

品尝食物治愈心情的味觉体验唤醒生活幸福感回归家纯粹温馨的仪式感在萌味区将体验一场美食DIY乐趣舌尖品味的交织空间给顾客感受家人间满满的爱

The taste experience of tasting food to heal the mood, awaken the happiness of life, and return to the pure and warm ritual of home. In the Meng Taste Zone, you will experience an interweaving space of gourmet DIY fun and tip-top taste, giving customers a feeling of love among their families.



萌FUN童心,重拾发现、探索、好奇的童年时光。
运用喇叭造型分支与产品陈列的促销区结合,巧妙凝萃出深邃温度注入空间中,以萌趣视感唤醒沉默生活的热爱。
cute fun childlike,Regaining the childhood of discovery, exploration and curiosity.using the horn-shaped branch combined with the promotion area of the product display, ingeniously condensed the deep temperature into the space, awakening the love of silent life with cute and interesting visual sense.


02
定格时光
Freeze time

定格趣味时光,留住美好光影
最萌不止美的小家电,还有捣蛋鬼IP形象墙...
Freeze the fun time,keep the beautiful light and shadow
The most adorable,not only beautiful small appliances,but also the IP image wall of troublemakers.


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IP形象墙以捣蛋鬼为原型,通过极简线条勾画与黄为主色调,以热烈明快视感,切入“把爱带回家”概念,唤醒顾客内心的温度。

The IP image wall is based on troublemakers, with minimalist lines and yellow as the main color, with a warm and bright vision, cutting into the concept of "bringing love home", and awakening the inner temperature of customers.



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运用捣蛋鬼IP线稿堆叠而成的墙面,加深顾客对IP形象的记忆,并营造场景气氛与聚拢,使空间视觉观感无限延伸。
The wall made up of stacks of trick-or-treating IP line drafts deepens the customer's memory of the IP image, and creates a scene atmosphere and gathering, which extends the visual perception of the space infinitely.


03
流动光影
Flowing scene

将陈列柜塑造为色彩视感的流动与分隔注入场感情怀与萌趣,释放内心渴望激活沉默生活的温度每个大热IP都有专属主题的陈列柜增加萌潮店的趣味性与可玩性加深品牌的记忆感。
Shaping the display cabinet as the flow and separation of color perception Inject emotions and cuteness into the field, and release inner desire The temperature that activates silent life Each hot IP has its own theme showcase Increase the fun and play ability of the Mengchao shop Deepen the brand's memory.



捣蛋鬼萌潮系列
Trick or Treat Series

以黄为主色调,萌暖沉默生活点亮美好幸福的仪式感
With yellow as the main color,cute and warm silent lifeLight up a sense of ritual of beauty and happiness.


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炊饮系列/大话西游萌潮系列/美的传统系列
Cooking and Drinking/Dahua Westward Journey Cute Tide/Midea Traditional.

以传统为载体,从传统进行创意思考,诠释一种情怀与前卫的交融观感
Take tradition as a carrier,Creative thinking from tradition,Interpret a blend of feelings and avant-garde.


04
简致光影
Simple light and shadow

光感在空间穿梭释放,简约或复杂,活力或沉默,传统新概念。在设计中呈递前卫与趣味,展现空间品质感的格调与视感。

Light sense in space shuttle reiease,Simplicity or complexity,vitaliity or silence,Traditional new concept,Showing avant-garde and interesting in design,Show the style and vision of space quality.


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从一个空间,走向另一个空间是视感串联与萌趣童真.

From a space,go to another space.It's visual connection and lovely and interesting childlike innocence.




D&M将萌潮体验店注入几何元素,将不同IP贯穿整个空间,传递“把爱带回家”理念,以及融入视觉感官,加深消费者体验乐趣与幸福感知。
D&M injects the Mengchao Experience Store into geometric elements,inserts different IPs throughout the space,conveys.the concept of"bringing love home".and integrates the visual senses to deepen consumer experience pleasure and happiness perception.


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一种感知,一种交汇,因萌趣唤醒心中爱与幸福的仪式感,用爱化作礼物,凝聚生活温馨,让家更有温度。
A kind of perception,a kind of ritual sense that awakens love and happiness in the heart due to cuteness.use love as a gift to condense the warmth of life and make home more warm.


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D&M店与面,秉承“让零售创新更有趣有效”的设计理念,聚焦新零售领域的品牌升级以及空间创意体验设计。我们致力于在零售创意领域为不同行业的前瞻性客户,打造最顶级的零售空间创意体验和品牌营销推广的视觉设计。
D&M adhering to the design concept of "making retail innovation more fun and effective" ,focus on brand upgrading and space creative experience design in the new retail field.We are committed to creating top-notch retail space creative experience and brand marketing visual design for forward-looking clients in different .industries,create top-notch visual design for retail space creative experience and brand marketing promotion.

平面动线图

Plane diagram


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项目名称:美的萌潮体验店
设计方:店与面(广州)创意设计有限公司
设计团队:邱启平、刘伟燕、林涛、董兰、叶广宏、巫阅贸
完成时间:2020年1月23日
项目地址:中国山东
建筑面积:118㎡
摄影师:吴非

Project name:Midea-Mengchao experience store
Designed by: D&M creative Co., Ltd.
Designers:QiuQiPing,LiuWeiYan,LinTao,DongLan,YeGuangHong,WuYueTao
Time :January 23rd,2021
Location:Shangdong,China
Area:118㎡
Photographer: WuFei


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