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得利钟表 | 漫月时光旅,臻享时间之礼

时间:2022-05-18     作者:店与面创意   阅读


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做时间的捕手

以肌理书写时间之痕

以光影演绎时光流转

以结构诠释时间厚度

Be a time catcher

Writing the traces of time with texture

The flow of time through light and shadow

Interpreting the thickness of time with structure


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钟表,是时光雕刻的艺术。当钟表遇上月球,赋名为「漫月时光旅」的展厅应运而生。与中国探月工程合作多年,得利钟表集团将航天人的逐梦精神,凝结在腕表的方寸之间。

Watch, the art of time carving.When watch meet the moon, a showroom called "Time Travel walk on the Moon" is created.Having worked with the Chinese Lunar Exploration Project for many years, the Dailywin Watch Group has put the dreaming spirit of the astronauts in the square of its watch.


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漫月时光旅

A journey through time as if walking on the moon


时 光 旅 程      

Time Journey


展厅的布局,本身就是一场关于时光的月球旅行和探险。

The layout of the exhibition hall is itself a lunar journey and adventure through time.



外立面运用月球灰材料装饰和镂空透光设计,呈现出如星光般璀璨的视觉效果,为这场漫月时光旅写下美丽伏笔。

The facade is decorated with lunar grey materials and openwork to create a visual effect like starlight, setting the scene for a beautiful journey through the moon.


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浪 漫 开 篇     

Romantic opening


步入前厅,穿过「时光隧道」,登上「月球代步机」,开启犹如漫步在月球般的奇幻时光旅程。光影交错的「时光隧道」,一步一故事,关于得利钟表集团的品牌历程与荣誉将娓娓道来。

Step into the vestibule, walk through the 'Time Tunnel' and board the 'Moonwalker' for a magical journey through time as if you were walking on the moon.A "time tunnel" of light and shadows, one step at a time, a story about the history and glory of the Dailywin Watch Group will be told.




亦真亦幻的「月球代步机」,是引导客户进入这趟「漫月时光旅」的钥匙。月球表面肌理感、波浪感线条、星辰大海般幻影,共同营造置身月球的情境感。「SAGA-航天系列」「SAGA-世家表系列」展区,将分别向你叙述关于极致探索、关于匠心追求、关于美丽时光的故事。

The real and fantastical 'Moonwalker' is the key to guiding customers on this 'journey to the moon'.The texture of the lunar surface, the wavy lines and the starry sea-like illusions combine to create a sense of being on the moon.The "SAGA-Space Collection" and "SAGA-Collection" sections will tell you the story of extreme exploration, of the pursuit of craftsmanship and of beautiful time, respectively.




旅 · 探 索 极 致     

Travel - Exploring the extreme


当代表时间的腕表与追求高精尖的航天科技结合,意味着「得利钟表集团」对时间奥秘的追寻,正如人类对浩瀚神秘宇宙的探索般,在科学技术的支撑下,不断实现新的突破。

When the watch, which represents time, is combined with the pursuit of highly sophisticated space technology, it means that the "Dailywin Watch Group" is pursuing the mysteries of time, just as mankind is exploring the vast and mysterious universe, with the support of science and technology, to achieve new breakthroughs.



SAGA-航天系列,以精准与工艺的隽永追求,致敬人类探索的伟大和荣光。展厅里以火箭、宇航服、星球等航天元素,塑造多组微场景,既恰如其分地展示腕表魅力,又给予客户身临其境的体验。

The SAGA-Space collection pays tribute to the greatness and glory of human exploration with a timeless pursuit of precision and craftsmanship.The showroom features a number of micro-scenes with space elements such as rockets, spacesuits and planets, which both showcase the charm of the watch and give customers an immersive experience.



旅 · 诠 释 匠 心      

Travel - Interpreting craftsmanship


从世家表系列本身的风尚属性出发,将其代表的形象转译为空间设计语言。有辨识度的分区展示,让客户的参观体验更流畅。

Starting from the sartorial attributes of the World Watch collection itself, the image it represents is translated into the language of spatial design.The recognisable zoning display makes the customer's visit experience more fluid.


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钻石切割式玻璃镜面与线性灯光交错,演绎女性腕表之美。镶嵌有施华洛世奇水晶(首饰结合)的STELLA-维纳斯的秘密花园系列,融合「技术与美」,既是珍贵的功能时计,又是雅致的腕间饰品。

The beauty of a feminine watch is expressed in the interplay of diamond-cut glass and linear light.The STELLA - Secret Garden of Venus collection, set with Swarovski crystals (jewellery combination), is a fusion of "technology and beauty", a precious functional timepiece as well as an elegant wrist accessory.


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SAFRAN意为藏红花,源于瑞士法语中价值不菲的香料,被誉为富人的象征。卓越制表精神,铸就隽永。独立专柜展示,融入标示性符号设计,尽显瑞士奢华世家系列的非凡与华贵。

SAFRAN, comes from the Swiss French word for valuable spice and is known as a symbol of the rich.The spirit of watchmaking excellence is timeless. A separate counter display, incorporating iconic symbols, reveals the extraordinary and opulent nature of the Swiss Luxury Collection.


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毕加索曾说:“我画了一辈子的画,只希望画得像孩子一样。”抽象几何线条,巧妙重构,让想象力与奇趣飞一会。SPARY-毕加索的奇幻乐园系列,稚趣横生,映照小孩世界的天真与多彩。

Picasso once said, "I have been painting all my life and I only wish to paint like a child."Abstract geometric lines, cleverly reconstructed, allow imagination and whimsy to fly for a while.SPARY - Picasso's fantasy playground collection is a playful reflection of the innocence and colourfulness of a child's world.


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在这唤醒你无限遐想的「漫月时光旅」里,设计师打破单一的产品展示;以品牌理念为暗线,让客户在潜移默化中感知品牌态度和企业精神,同时感知时间的力量。

In this "Moon Time Tour", which will awaken your imagination, the designer breaks away from the monotony of product presentation.With the brand concept as a dark line, customers can perceive the brand attitude and corporate spirit in a subtle way, as well as the power of time.


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除了设计得利钟表体验展厅,我们还受邀设计「SAGA世家表机场专卖店」。作为知名钟表品牌,得利钟表集团不断获取新的制表灵感,赋予钟表超越计时功能本身的力量内涵。那如何超越“钟表店”这一物理空间的简单定义,让消费者与品牌建立更多的精神层面的共鸣呢?

In addition to designing the Dailywin Watch Experience showroom, we were also asked to design the SAGA Airport Boutique.As a renowned watch brand, the Dailywin Watch Group is constantly acquiring new watchmaking inspirations, giving watch a power that goes beyond the function of timekeeping itself.How can we go beyond the simple definition of a physical space as a "watch shop" to create a more spiritual resonance with the brand?



臻享时间之礼

Enjoy the gift of time beautifully


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年少的天真与喜悦、青年的自信与愉悦、中年的幸福与激情、年长的温馨与感动……每一珍贵瞬间,都是时光馈赠给我们的礼物,亦是闪光人生的写照。

The innocence and joy of youth, the confidence and pleasure of youth, the happiness and passion of middle age, the warmth and emotion of old age ...... Every precious moment is a gift from time to us, and a reflection of a sparkling life.


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无数种状态、无数个瞬间,串联了人的一生。时间,作为记录者,铭刻着这一个个值得被记住的瞬间。

Countless states, countless moments, string together a person's life. Time, as a recorder, inscribes these moments that deserve to be remembered.



时 间 之 礼      

The Gift of Time


腕表,作为时间的具象表达;就像时间的双眼,定格美好。如果说时间是馈赠给人类最好的礼物,SAGA便是可以伴随我们一生的时间之礼。

The watch, as a figurative expression of time; like the eyes of time, fixes the beauty.If time is the best gift to mankind, SAGA is the gift of time that can stay with us for the rest of our lives.


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「时间之礼装置」,承载空间里主创意概念的表达。既引人瞩目,又赋予空间张力。以有序和缓滚动的翻页方式,铭刻岁月长河里一个个鲜活的人生瞬间。

The 'Rite of Time' installation is an expression of the main creative concept in the space.It is both eye-catching and gives tension to the space.An orderly, gently scrolling page turner, inscribing a vivid moment in life over the years.



礼 · 宇 宙 级 的 浪 漫      

Rite of Passage - Cosmic Romance


腕间光芒,灿若星辰。SAGA-航天系列,是航天主题展区概念的延伸。与时俱进的制表技艺,成全了这份源自宇宙的璀璨与浪漫。

The light on the wrist is as brilliant as a star.SAGA - Space Series, an extension of the space-themed exhibition concept.The watchmaking expertise that has evolved over time complements the sparkle and romance of this cosmic origin.


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SAGA-STELLA系列,为镶嵌有施华洛世奇元素水晶的时尚女性腕表。除了计时之用,还可透过与着装搭配或佩戴同系列手镯、戒指,展示个性与品味。抽拉式试戴设计,既方便消费者体验,又呵护产品。

SAGA-STELLA Series, a stylish women's watch set with Swarovski Elements crystals.In addition to timekeeping, it can also be worn with an outfit or with bracelets and rings from the same collection to show off your personality and taste.The pull-out fitting design facilitates the consumer experience while taking care of the product.



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礼 · 想 象 力 的 张 扬      

Rite of Passage - Imaginative flair


由乐高拼成的「星际之洲」,启迪孩子的好奇心与探索欲。SAGA-SPRAY系列,是极富想象力的童趣腕表。

The LEGO Star Continent will inspire your child's curiosity and desire to explore.The SAGA-SPRAY collection is an imaginative and fun watch for children.



家居抽屉式展陈,消弭与消费者的距离。让她们仿佛置身自家化妆间般,自主地与产品产生更多互动。

Home drawer display to eliminate the distance from the consumer.It allows them to interact with the products as if they were in their own dressing room.


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漫月时光旅,余味绵长;回赏时计臻作之美,沉醉在时间宇宙里。「一万年太久,只争朝夕」。探索与创造,步履不停。

A long journey through time, with a long aftertaste; a look back at the beauty of a timepiece, lost in the universe of time."10,000 years is too long to seize the moment".Exploration and creation, step by step.


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D&M店与面,秉承“让零售创新更有趣有效”的设计理念,聚焦新零售领域的品牌升级以及空间创意体验设计。我们致力于在零售创意领域为不同行业的前瞻性客户,打造最顶级的零售空间创意体验和品牌营销推广的视觉设计。

D&M adhering to the design concept of "making retail innovation more fun and effective" ,focus on brand upgrading and space creative experience design in the new retail field.We are committed to creating top-notch retail space creative experience and brand marketing visual design for forward-looking clients in different industries,create top-notch visual design for retail space creative experience and brand marketing promotion.



平 面 动 线 图


Plane diagram


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项目名称:得利钟表体验展厅

委托方:得利钟表集团

设计团队:邱启平、李东辉、刘伟燕、林涛

工程管理:周志勇、陈康林

公司网站:http://www.shopvmd.com/

项目地址:中国广东

建筑面积:360㎡

视觉:李帆、叶泽键

撰文:Kerry


Project name: Dailywin Watch Experience Showroom

Client: Dailywin Watch Group

Design Team:Jacky、Li Donghui、Liu Weiyan、Lin Tao

Engineering Management:Zhou Zhjyong、Chen Kanglin

Company website: http://www.shopvmd.com/

Project address: Guangdong, China

Building area: 360㎡

Visual: Li Fan, Ye Zejian

Written by:Kerry


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